Philipp Butters, License Manager at Volkswagen spoke at the 2018 SAMS USA about global SAM tool implementation in a global corporation. This practical case study addresses all the elements associated with the implementation processes from defining a clear target to the challenges that oppose system integration as well as first results from Butters’ experience at Volkswagen. How can a successive introduction of a group-wide uniform SAM tool solution for technical support of license management for multiple companies and brands even be approached?

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About Philipp Butters and Volkswagen

Philipp Butters has been working as a license manager at Volkswagen AG since 2013. In 2012, he was a Specialist IT Procurement & amp; Licensing at OBI Smart Technologies GmbH after working for more than 6 years for METRO SYSTEMS GmbH and MGI METRO Group Information Technology GmbH, most recently as Global License Manager.

The Volkswagen Group with its headquarters in Wolfsburg is one of the world’s leading automobile manufacturers and the largest carmaker in Europe. The Group is made up of twelve brands from seven European countries: Volkswagen, Audi, SEAT, ŠKODA, Bentley, Bugatti, Lamborghini, Porsche, Ducati, Volkswagen Commercial Vehicles, Scania and MAN. The Group operates 120 production plants in 20 European countries and a further eleven countries in the Americas, Asia and Africa. Each working day, around 630,000 employees worldwide produce some 43,000 vehicles, are involved in vehicle-related services or work in the other fields of business. The Volkswagen Group sells its vehicles in 153 countries. With its future programme “TOGETHER – Strategy 2025″​ the Group is aiming for a leading position in sustainable mobility. In order to achieve this, the Group will be transforming its automotive core business and will be launching a further 30-plus fully electric cars by 2025, as well as expanding battery technology and autonomous driving as new core competences.

SAMS USA will be back in 2019!

The annual industry show SAMS USA 2019 combines distinguished expert keynotes and interactive world café round tables, private discussion rounds, networking sessions and vendor-free audit debates. Following Europe’s most influential SAM event series, the Software Asset Management Strategies USA brings together more than 150 software asset managers and IT procurement managers from America’s top companies at the only end-user driven networking SAM event in the US – free of mega-vendors & auditors.
Join in the conversations over two days of knowledge exchange to gain a deeper understanding of the latest licensing trends, delve into the substance of software asset management and progress your SAM maturity.

For more information on the speakers, partners and booking, visit our website at:

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