Digital technology and e-commerce often run hand-in-hand but, with so much new innovation, it’s often worth keeping an eye out to see if there are any digital solutions that might benefit your business. Whether by improving customer experience, boosting efficiency, raising team productivity or helping make more informed decisions, technology can transform the way we work – here are some areas to consider.
If you work in e-commerce, there’s a good chance that, at some point, you’ll have to manage inventory. Thankfully, there are plenty of technological solutions in this area that can help you to forecast, report, track and order stock. Use the latest software to automatically record the ingoings and outgoings of goods or to scan/log barcodes, lot numbers, expiry dates and more. Some of these programs will even log developments on a spreadsheet to help you track income.
Privately-built apps or programs can be hugely beneficial for an e-commerce business. With careful development, these can be used to directly communicate with/guide your customers towards new products or services. You can also use a proprietary app to sell directly and cut out any middleman fees that are common with incumbent providers such as Amazon.
Business Process Management
When running an e-commerce business, it’s important to maintain efficient workflows that get the most out of your day. To help with this, consider incorporating a Business Process Management (BPM) strategy – this is a data-led strategy designed to help automate and optimize your operations. Creating a BPM framework involves regular monitoring and refinement to improve input/output.
Running an e-commerce enterprise can be surprisingly time intensive as you attempt to keep on top of inventory requirements, customer support, shipping & delivery, online maintenance and more. To help with this, it can be worth investing in a well-reviewed time management app. Often available on both mobile and desktop, time management softwares can help you to organize yourself in a more efficient way, alerting you of required tasks, automating calendars and helping you to track hours (amongst other things).
It can be difficult to excel within the e-commerce space if you haven’t put in some effort on the marketing front. Digital marketing has transformed the industry in the past decade, as those who place money in social media, email, PPC or AdWords campaigns are seeing huge return on investment. Take the time to develop thorough customer profiles and use your insights to customize campaigns that target high-value prospects with a pre-existing interest in your products. Marketing controls on Facebook, Google and other third-party sites allow you to input locations, demographics and more to ensure your campaign is as efficient as possible.
Keeping a handle on your finances is crucial for the running of a successful e-commerce business and, in this regard, technology can be of essential use. Take the time to browse the available accountancy softwares and try to find one that allows you to manage budgets, send/receive invoices and track spending over time. Plenty of solutions are available for free, just be certain that they are well reviewed and don’t incur any hidden costs.
With the right execution, technology can supplement and enhance the running of your e-commerce business. By staying updated with the latest trends, you can be certain that you’re keeping pace with your competitors and benefiting as much as possible from digital innovation.
DBH from we.CONECT is the blog all about digital transformation. Every month, over 10,000 visitors visit our blog, where we provide relevant and business-critical content to our customers, decision-makers in senior roles and providers of future technologies. Learn more about our work at: www.digital-business-hub.com
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