Business Case Studies, HR & Communication Tech

Pharma CiMi 2022 – Lilly

Ready for launch – How to launch a new pharmaceutical product in order to achieve best-in-class results

Even before the COVID-19 outbreak, launching a new drug was far from straightforward.
A successful launch must overcome a number of obstacles, including increased competition, rising pricing pressure, growing access challenges, and rising expectations among caregivers and patients. In this presentation, you will learn: How to conduct a comprehensive market research, key opinion leader advocacy and competitive resourcing —all important factors for a successful launch, How differentiate drug through messaging, post-launch data and services, How to create broad customer advocacy via a superior customer experience.

Yiannos Palate | Associate Vice-President – Strategy & Marketing – SAMETA (South Asia, Middle-East, Turkey and Africa) | Eli Lilly


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