Big Data & AI

Case Study: Building dashboards to connect data and make data-driven decisions – a Bayer Established Products perspective

A well-designed dashboard is a powerful tool for data-driven decision making and valuable asset to help businesses finding the right strategic direction. Learn in this session from last year’s ScaleUp 360° Big Data how Bayer Established Products connects external and internal data via dashboards to get market insights for its 160+ brands.

Robin Niethammer, Director Business Insights & Analytics at Bayer AG, will walk you through experiences and best practices of building very effective dashboards for your (internal) customers:

  • Do we focus on the right brands?
  • Do we have the right pricing?
  • What kind of customers do we address and which channels do we use?
  • Can we optimize the investment level?
  • What is our inventory level?

ScaleUp 360° Big Data Europe is the digital event for Data Analytics, Business Intelligence and IT Infrastructure leaders and practitioners in Europe. It is the digital summit for experts turning Big Data into Smart Data.

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You want to know more about this topic? Register now for ScaleUp360° Big Data Europe in November 2021