Business Case Studies, HR & Communication Tech

Pharma CiMi CON Europe 2021 – Pfizer

Beyond medication — How to get the real time data by creating a health ecosystem that oversee patients with apps and digital platforms?

Pharma companies are driving the creation of more digital treatments and supplemental services. The value-add of these digital and mobile services for the patient help to get the real-time data, keep track of the needs of patients and reflect it to the drug development. In this presentation, you will discover;

  • How pharma companies are leveraging the digital tools to provide more services to the patient
  • How to expand the services for the patients beyond the pill
  • How can apps identify the patients’ journey and manage the side effects?
  • How can innovative patient solutions help to get real-time data

TINA LUPBERGER – Cluster Lead Immunology & Inflammation at Pfizer


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