Business Case Studies, HR & Communication Tech

CiMi.CON Evolution 2022 – UK Football Association

Strategy 2024 – how we make the transformation in football happen

It’s an interesting time for sports, particularly football. The impact of football is enormous, and it’s our job as the Football Association is to make sure that it makes a difference in our society. COVID has been a major challenge but also presented opportunities as football becomes a more digital and data-driven sport.

In this presentation, you will learn:

  • How we defined our strategy for 2024? What hard and soft insights went into it? What broader societal trends did we consider?
  • How we are helping to make sports more digital, data-driven, and engaging?
  • How we are using data to redefine player experience, training, and much more – and what challenges come with it?

Daniel Goodacre | Head of Strategy & Business Services, Grassroots Football | The UK Football Association


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