It’s an interesting time for sports, particularly football. The impact of football is enormous, and it’s our job as the Football Association is to make sure that it makes a difference in our society. COVID has been a major challenge but also presented opportunities as football becomes a more digital and data-driven sport.

In this presentation, you will learn:

• How we defined our strategy for 2024? What hard and soft insights went into it? What broader societal trends did we consider?
• How we are helping to make sports more digital, data-driven, and engaging?
• How we are using data to redefine player experience, training, and much more – and what challenges come with it?

Daniel Goodacre | Head of Strategy & Business Services, Grassroots Football | The UK Football Association